The entrepreneur’s checklist

Here’s an A-Z guide for the future entrepreneurial superstar. KIRSTY DUNPHEY

Kirsty Dunphey

By Kirsty Dunphey

Want to be an entrepreneur? So do a lot of people! And a lot of people go to their grave saying “I wish I’d…” and “If only I’d…”. If you’re determined not to be one of them, run through this A-Z and see if you’re on track.

Action – nothing starts without it. What are you doing today, right now (not tomorrow) to get you closer to your goals?

Bare yourself… (to yourself). Ask what it is you really want, what are you passionate about and what are you prepared to do to get there. More importantly, what are you not prepared to do to get there.

Care – any entrepreneurial endeavour that has clients who care about the company has one leg up. Who are your raving fans? Who cares about what you do? What can you do to further cultivate that?

Dare – risk doesn’t necessarily have to mean risky, but any entrepreneur dares where others don’t. Are you ready to be daring?

Eat up knowledge – anywhere you can, and do it daily.

Friends – know who your real ones are and keep them close to you as you rise to the top.

Get up and go. No-one can train this into you. If you get up in the morning and want to go back to bed rather than off to pursue your entrepreneurial visions, get new visions that inspire you to get up and going.

Hug it out. Thank often and sincerely. Clients, staff, mentors, friends, parents and even your garbage person if they’ve helped you.

Individuality – what makes you special, unique and individual? How can you harness your special talents?

Joke – keep laughing and smiling; you’ll need it for those less than perfect days.

Kill them with kindness. There is only one type of revenge you should ever enact on people who’ve slighted you in the business world, or said you couldn’t make it. Become amazingly successful! Nothing else you can do would make their stomachs turn even half as much.

Leverage – get the most talented people you can around you (people who are a heck of a lot smarter than you in their field). If you want to be all and do all yourself, you’ll never have a saleable, scaleable business.

Motion. Stay active in your mind and in your body. You’re no good to anyone if you’re not fit and healthy.

No. Learn how to say it. You can’t get to the top being everything to everyone.

Off switch. Find yours. Whether it’s yoga, gazing into your partner’s eyes or a marathon Xbox-ing session; learn how to turn it off when you need to.

Passion! Even if your business is cleaning toilets, find something you can be passionate about within it. Whether it’s the systems, the service, the clients or even the relaxing sound of toilets flushing!

Questions – ask heaps! Find people who have done what you want to do, who drive the car you want to drive, whose staff think of them the way you want to be thought of and ask them questions.

Rough, tough and ready for critics. Got your tough outer shell on? The ride won’t always be easy and the comments about you won’t always be pretty.

Systems. Put them in place early and assess often. If your business can’t work without you, it’s not a business; it’s just a job for you.

Toxic people – get them out of your life! If you work with them, are friends with them or even have them in your family, stop hanging around them all the time. Strive for associations with positive, fabulous people who make you a better person.

Ubercool. Can you and your business be übercool? Are you setting in place the things that will make people one day say “I want my business to be just like <insert your business name>”

Voice. Find yours and make it heard. Publicity, press releases, media schmoozing – it’s all out there for free if you can make your voice heard.

Want a lot of stuff (success, things, travel, lifestyle, to be able to be philanthropic). Want it badly. And then get out there and get it.

X-ray like vision – use yours to stay on top of the latest trends, movements and shifts in your industry and in others. Challenge the status quo at every opportunity!

You are the CEO of your own life. What are you going to do with it?

Zorbing – do it or something you think is as much fun (skydiving, ride a roller coaster, travel to the pyramids, join the mile high club) as often as you can. Why do you want to be an entrepreneur if not to do amazing things with your personal life as well.


Kirsty Dunphey is one of Australia’s most publicised young entrepreneurs and is the founder of – the ultimate tool to help real estate agents write amazing advertisements. The youngest ever winner of the Australian Telstra Young Business Woman of the Year award, Kirsty started her first business at 15, her own real estate agency at 21, was a self-made millionaire at 23 and a self-made multi-millionaire at 25. For more information on Kirsty or either of her books – Advance to Go, Collect $1 Million and Retired at 27, If I Can Do It Anyone Can, or to sign up to her weekly newsletter head to:
Kirsty has also just released her new book, Peacock Feathers – free to download here.

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