I was in a Country Road store recently and the following rack of clothes caught my attention.
Rather than call these clothes a “sales” rack or discount them heavily, they referred to them in a positive light. These are the “last of the best sellers”. To me, that made this rack go from bargain basement to a far more enticing proposition instantly.
What words are you using in your business that might have a negative connotation? “Sorry” “Unfortunately” “Sale” “Bargain” “Discounted” “Economic Downturn”. Could a simple perspective shift like the “last of the best sellers” rephrase any of them in a positive light?
Those of you who work in a retail environment will know how frustrating it can be keeping your shopfront clean and neat during autumn with the wind sweeping leaves in and out open doors.
This fabulous florist I recently passed had taken leaves in the shop to a whole different place. Their front window was decorated with leaves, their floor was covered in autumn leaves and it was nothing short of SPECTACULAR.
A negative, turned into a gorgeous show case. Inspiring stuff. What negative can you make into something stunning today?
Kirsty Dunphey is the youngest ever Australian Telstra Young Business Woman of the Year, author of two books (her latest release is Retired at 27: If I Can do it Anyone Can) and a passionate entrepreneur who started her first business at age 15 and opened her own real estate agency at 21.
Now Kirsty does lots of fun things which you can read about here. Her favourite current projects are Elephant Property, a boutique property management agency, Baby Teresa, a baby clothing line that donates an outfit to a baby in need for each one they sell and ReallySold, which helps real estate agents stop writing boring, uninteresting ads.