Why personal beats perfect

I’m getting quite into my photography at the moment. One cool thing about photography? It’s teaching me that perfect can actually be a bad thing.  
These days digital cameras are a gazillion megapixels with all sorts of auto focus and crystal clear clarity – and yet, my eye is still drawn to photographs with artificial imperfections added. Added grain, lens distortion, holga effects – all imperfections that technology could have done away with, but that I still adore looking at.
With technology you can perfectly email all 456 of your hot leads the exact cookie cutter email right now, or you can write ten of them an imperfect hand written card (only slightly above readable if you’re me!) and get a stronger and more real response from the imperfection.
You could perfectly create and send a text message to all your employees in about 5 seconds. Or you could pick up the phone and speak to one of them and create a real connection despite the fact that you might have (in my case I always seem to have!) a child babbling in the background.
You could perfectly inbox every contact you have on LinkedIn with something they may not all to hear about, or you could take the time to personalise a message to a client who will really value the contact.
Perfect ain’t all it’s cracked up to be. Personal is. What’s your choice today?

Kirsty Dunphey is the youngest ever Australian Telstra Young Business Woman of the Year, author of two books (her latest release is Retired at 27, If I Can do it Anyone Can) and a passionate entrepreneur who started her first business at age 15 and opened her own real estate agency at 21. Now Kirsty does lots of fun things which you can read about here. Her favourite current projects are Elephant Property, a boutique property management agency, Baby Teresa, a baby clothing line that donates an outfit to a baby in need for each one they sell and ReallySold, which helps real estate agents stop writing boring, uninteresting ads.


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