There is no correlation between age and value, but ageism is always a sign of stupidity


DARE Group Australia founder Sue Parker. Source: supplied.

Australian music legends Nick Cave and Missy Higgins share much in common. Both are pretty cool humans, have traversed many a career and life challenge, and profoundly touch audiences with their perennial and gut-wrenching lyrics. Nick is now 61 and Missy 36, an age gap of 25 years. Their fans cross all generations with music that edifies and inspires without division. 

The music world seems a place where we see many older guys and gals reaching audiences with as much exuberance and relevance as they did 20 or 30 years earlier. And many new fans are half their age. Conversely, there are numerous young hipster music stars that are resonating with a different demographic than their own age patch. Isn’t it ironic, don’t you think”, as Alanis Morissette sang originally in 1996.

The notion that age is a realistic predictor of skills, relevance, wisdom and value is bollocks. It is not, nor will ever be, the total determinant of connectivity, smarts and success. There are just so many other components to throw in and mix in the evaluation pot.

Indeed brilliance and dullness have no age delineation despite any shaming rhetoric. It is not only the quantity and type of experiences in life that matter and shape us mere humans, but the depth and quality of learning embraced and application. And that is where the rubber can stick or slip off the road in the ageism malarkey.

Prejudice of any kind is odious and destroys. Industry, career, education and even location biases sit tightly alongside sexism, racism, and ageism with unbridled fervour. And all ferment in vitriolic judgements causing immense harm socially, psychologically and commercially.  

The dictionary defines ageism as being “prejudice or discrimination on the grounds of a person’s age” and “prejudice or discrimination against a particular age-group and especially the elderly”Interestingly, the term was first coined in the late 60s by gerontologist Robert N. Butler MD. whose work was seminal in ageism construct education.

But this article isn’t designed to dive into the well-documented marketing and ageism  advertising issues, or the heinous aged-care abuses today, its focus is to poke at a few of the causes, how it shows up and how we can and must squash it. 

And a great place to kick off is with the IQ2, Stop Idolising Youth Debate  in June this year. Dr Simon Longstaff, executive director of the Ethics Centre and co-founder of the Festival of Dangerous Ideas opened the debate stating: 

“To be old is to be out of touch, but to be young is often categorised as being unrealistic. Right across the board stereotypes abound. The young openly mock the elderly. Meanwhile the old tend to dismiss minors as undeserving of their autonomy and bemoan millennials as being lazy or entitled. Is this ageism directed at both young and old? Do we all suffer from it?

The gifted debating team is a must-watch for both social topic currency, clever and sober irony.  The inimitable Jane Caro nailed the nonsense with this brilliant retort:

“When idolising any group above another, the people not in that group are excluded. We must idolise the future and hopefulness. Everyone holds the future.”

I also believe that wherever there is a ‘them’ (inferior) versus ‘us’ (superior) separatist attitude, pain and constriction of solutions and growth coincide. And it ultimately impacts both sides of the coin as it polarises the ‘them’ and takes positive focus away from the ‘us’. After all, it takes more energy to be cruel than kind notwithstanding the broader damage.

But ageism at both ends of the scale goes mostly unchallenged. Yet it’s a peculiar prejudice as most seemingly forget that they all start off as babies and will reach 75-plus. It’s like a cloud of past and future reality amnesia flying over head. Like death and taxes, we all move through the generations. Bloody bizarre to think we don’t.

Extraordinary wisdom and gobsmacking idiocy from people across all ages is a reality. For example, many men and women in their 50s make the exact same mistakes they made in their younger days. And there are numerous men and women in their 20s displaying extraordinary wisdom and perspectives. And vice versa.

We also see many in their 60s who are amazing technology wizards and a truckload of  30s folk who struggle with anything more challenging than navigating their mobile SMS.

Communication skills also have equal divide. Lack of self-esteem and confidence is universal across all ages. Ego also traverses the generations without favour. And likewise, immaturity doesn’t have an age caveat. It is a false illusion that age brings smarts and maturity. Age is not mutually exclusive to behaviours and wisdom.  

The truth is that all generations bag the crap out of each other. And older generations are equally complicit in ageism bullshit. I read comments on social media from the over-50s, and they say things such as ‘young people just don’t have the experience as we do’, or ‘younger people just never understand’. Both older and younger smash each other down with ignorance and arrogance. 

Blanket assumptions of any kind, and especially ageism, are incredibly dangerous and personally, financially and commercially irresponsible. The only way to navigate is with curious questions and a recalibration of mindset to open conversations and understanding.

Examine your own prejudices first

I’m going to be rather brutal here (yes, unusual for me I know). Everyone has biases, prejudices and unfounded and illogical beliefs. If you think you do not, you are either living on Delusion Island or are a self-proclaimed deity in your own lunchbox. Humans are humans and with that come flaws and idiosyncrasies. Mind you, some people’s flaws and prejudice’s take up the MCG, others just a few tiny matchboxes. 

Prejudices and isms may be overt or covert with people often ashamed to openly admit them. And businesses are generally acutely aware of the legal obligations to stave off litigation when discrimination has been implicit. But the human mind is sneaky and will pull all manner of unrelated reasons out of the proverbial to cover real biases and judgements. 

But why do isms and prejudices exist in the first place? What has caused the mind to dismiss and pervade logic?  

I believe it starts in white-hot FEAR (false evidence appearing real) sitting alongside confirmation bias and projection away from self-analysis and mortality. Laziness is also a factor. And we would rather not look at our own backyard shit and imperfections. Is it a bit like the bullies who pick on others relentlessly to ward off others attacking them?

When I work with career executives over 50 and they lament the ageism they face, the question of their own biases is critical to unpack. Understanding and acknowledging our own biases works to defuse any ‘them’ vs ‘us’. Once we accept we too can judge unfairly it is much easier to navigate other biases and help break them down.

Ageism in hiring 

The ageism nonsense in the hiring and talent acquisition landscape is as ludicrous as is prevalent. It touches every generation. The hiring ageism is tightly wedded in fear also. As a previous recruitment agency owner, I saw the most blatant examples of age bias. And they came from both genders down from MBA qualified chief executives to ground-floor HR managers.  And while it is illegal to advertise ages, I assure you that many companies go off the record and shroud their intent. Often ageism is cloaked in excuses by apportioning blame externally.  For example.

  • I don’t mind X ages, but my clients like Y.
  • My team won’t work well with anyone over X.
  • Anyone under X won’t understand our clients’ needs.
  • Anyone under X just will not be respected in the industry.
  • We cannot afford to pay the higher wages that older people demand.
  • An older experienced person will get bored and leave.
  • I keep getting pushback from the directors to hire X.

All these lazy blanket excuses are without critical analysis. Interestingly, whenever individual candidate evidence was given to quell age issues, the majority of responses showed no desire to meet or hire.

In recent behavioural career profiling of more than 2500 sales professionals, James Michael, psychometric testing specialist and chief of recruitment firm Sales Managers Australia, found there was no correlation in success factors across gender or ages (25 to 60). Neither the factors nor red flags had any correlation to age. What was clear was that cognitive ability, hardwired, default, behavioural traits and occupational interests determine ‘job fit’.

Michael also found the factors for ensuring a good fit and team cohesion have all to do with skill sets, personality and value, not with age.  Critical assessments and alignment to objectives is key and diversity is a must-have across all the isms for a productive culture.  

A few tips to squash ageism 

  1. Start with yourself and examine your own biases and prejudices.  
  2. Build a mindset muscle of curiosity. Ask plenty of curious questions
  3. Be diligent and mindful of confirmation bias as it is part of human psychology to try and find validation for our beliefs and mould and twist them to suit.   
  4. Never assume without clear evidence and critical analysis in all situations.  
  5. Encourage a diverse workplace and age culture based on personality, values, skills and ability to solve problems.
  6. Use the ‘feel felt found technique. On any side of the fence show empathy, resonance and have vulnerable outcome-driven conversations to add value
  7. If you are job hunting, understand people hire people to solve problems and to ease stress. You need to powerfully address the expected elephants in the room to overcome objections.  It won’t always be successful, as Rome wasn’t built in a day. 
  8. Put age at the bottom of the assessment pot in all areas of decision making.

Nick Cave and Missy Higgins are successful and evergreen not because of their age but because they are relevant, keep up their A-game and connect to their market’s needs.    

Age is simply never a total predictor of personality, ability, value or skills. But ageism and stereotyping is always a predictor of stupidity.

NOW READ: What’s the average age of a successful Australian startup founder? And how do we fare against the stereotype?

NOW READ: Ageism is rife: A third of employers illegally specify an age limit on job applications, new research shows


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Rob Manning
Rob Manning
3 years ago

Great article Sue and spot on when you consider the Ageism or for want of a better description the “Juniorfication” of the media industry is now taking its toll with the decline in share value of the major agency networks.

3 years ago

It is interesting you should reference Nick Cave and Missy, as both are ego driven self absorbed entertainers. Both are anarchists and anti establishment in their outlook. Nick started in punk bands in the 70s, he probably hasn’t had a “real” job in his life, yet like most entertainers and song writers, he can keep going till he falls off the perch. There are still guitarists around now, doing the same thing they were in the 60s……and they are 70yo+.
Fortunately, some wisdom Does come with age, and yes Many young people have no understanding of “Life Experiences”. Like a 22yo newbie, trying to tell a 50+yo person, who has owned homes, had children raised a family, lived a productive life, how to “Get a Job”.
Perhaps in the corporate World of greed, backstabbing, brown noseing, self agrandissement, super egos and daddies money etc, need educating about the various “Isms”…but the so called Ordinary person, who struggles to get a break, has a fantastic idea but no money, wants to be productive for the good of the community, doesn’t need any further education on the matter……they live it everyday.
Perhaps you should research the Drug and Sex Parties the new young elite hold at their mansions, from their Silicon Valley incomes. Maybe you can get an invite? Unfortunately, I think you would be considered too…..shall we say…Old?? There are a lot of isms right there to ponder.
(Hey I should be a novelist and speaker too, got a job for me?).

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