LinkedIn reveals top 25 companies Australians want to work for: How to make your workplace more enticing

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LinkedIn has revealed its first ever list of ‘Attractors’ – companies that are the most desirable to work for throughout Australia.

The list runs through 25 major companies, both local and international, and outlines their workforce and how they attract employees.

The overall list is somewhat varied, but accounting firms and banks dominate the top 10 spaces.

The ‘big four’ accounting and consulting firms feature prominently on the list, with KPMG and PwC at the number one and two positions.

Australia’s supermarket duopoly is not quite as neck-and-neck when it comes to Australians desire to work there, with Coles resting at the fourth spot, and Woolworths at number 24.

According to LinkedIn, a large business like Coles receives more 400,000 job applications a year, citing flexible work policies and benefits like in-store discounts keep the offers coming.

The Commonwealth Bank is number three on the list, with Deloitte, Westpac, Qantas, LION, UGL and CPB rounding out the top 10.

LinkedIn said the list was compiled using data from the professional platform, including “new hire staying power, company reach, member engagement”.

What your business can do to attract the best people

For small businesses that might not have the deep pockets of big businesses, communications expert Catriona Pollard recommends utilising social media to help entice potential candidates.

“One of the great ways for small businesses to show off their workplace is to use social media to share photos and videos of what’s going on,” Pollard says.

“It could just be morning teas or group training sessions, but it’s a great way to display and demonstrate the culture of your workplace”

Although your business may be a ways off reaching the ‘Top Attractors” list, Pollard says founders and chief executives should be connecting with potential employees as much as possible.

“CEOs and senior members of the company should be using social media effectively, as it gives potential employees a feel for the CEO’s values and what they stand for,” she says.

“Even so much as writing articles about how-tos, or stories about the business or even about their lives. You want stories that illuminate the values and culture of your business.”

Pollard believes small businesses are “absolutely not doing this enough”.

“There’s currently a war for talent, and if you’re competing against another business who doesn’t do these things, you’re going to have a huge advantage,” Pollard says.

“This is the difference between attracting good talent, and attracting great talent.”

The top 25 Top Attractors in Australia, according to LinkedIn, are:

  1. KPMG
  2. PwC
  3. Commonwealth Bank
  4. Coles
  5. Deloitte
  6. Westpac
  7. Qantas
  8. LION
  9. UGL
  10. CPB
  11. Origin
  12. Virgin Australia
  13. Downer
  14. Telstra
  15. Macquarie
  16. Bupa
  17. REA Group
  18. Bank of Queensland
  19. Vodafone
  20. Medibank
  21. LendLease
  22. AMP
  23. Suncorp
  24. Woolworths
  25. ANZ


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Don Hesh
5 years ago

Not even Google…

5 years ago

It may be a war for talent in some areas, but it is definitely a buyers market in the mining industry, and the Perth job market isn’t exactly bouyant.

5 years ago

Interesting, not a single automotive company. Times have changed.

The man
The man
5 years ago

This is a rigged study. People only want to work at the banks and insurance companies for the pay. Nobody actually wants to work there and the work environment are absolutely toxic. Insular, lack of innovation zero career paths a churn and burn mentality and more politics than the feral federal government and oh did I mention racism. Good luck if you a foreigner and even worse a woman your days in a senior role do not exist. These companies need to step up and if it weren’t for the desperate need for employment security (to pay off the mortgage their employer holds) and if there was some real competition these organizations would not make the top 1000. Time to shake these old empires up and make them responsible for a workplace that people can be proud of spending 80% of their day/life dedicated to.
Sound familiar; The plantation owner hires you to work but charges you room and board that just leaves you enough money to survive with absolutely no chance of going anywhere or advancing. That was the business model in the early 1800, maybe time to come out of the dark ages and see the light.
Of course why should they. They are making 1B profit per quarter by doing absolutely nothing.
The beauty on monopolies. Who needs to change much less innovate?
The time is coming and the employ will once again decide how they are treated. The don’t forget, or forgive and everybody has a very long memory.

Ash Nallawalla
5 years ago
Reply to  The man

Banks can have tens of thousands of employees and a range of challenging (and not challenging) roles, but I’m happy to report that my experience is quite the opposite. I have had contract and fixed-term jobs at the cutting, innovative end and was paid well, but not as much as some other large corporates are paying. Yes, some banks are better known for politics and churn-and-burn, but so are most large companies. Sorry that your experience was different, and oh did I mention I am Indian by birth and knew many senior managers of many nationalities?