Recruitment & Hiring, Startup News

About 14% cheaper: Meet the recruitment platform saving employers money by only listing women

Samuel Pavin /

Today marks the launch of PinkJobs, a platform helping founders scale at a lower cost.

Inspired by the observation that, for the same position, employing a woman costs on average 14% less than employing a man, the co-founders of PinkJobs decided there was a gap in the market.

So the duo bootstrapped a platform enabling startups to recruit women with ease.

The objective of PinkJobs is to enable companies to grow faster and save substantially on wages, while not skimping on the quality of recruits.

We want to help budding startups “find the ideal candidate”, the co-founders say.

Entrepreneurs on tight budgets should be able to “pay only what you want” they add.

Currently, the site lists more than 5,000 women job-seekers, all with a wide range of skills.

Startup founders could schedule, for example, an interview with Dalia, an urban planner, 37% cheaper than a man, or Pauline, a UX designer, 20% cheaper than a man.

However, despite the fact thousands of women are signed up to the site, PinkJobs does have a rigorous onboarding process.

The platform has an in-house team of headhunters who meticulously select only the best of the best women to list on the platform, the founders say.

We avoid listing “aggressive, feminist or ambitious women”, they add.

By facilitating the recruitment of women, PinkJobs kills two birds with one stone.

On the one hand, women employees are less of a financial burden, while on the other hand, employing more women fosters gender diversity.

Aiming for a 50/50 gender split is an unmissable marketing opportunity for startups in the current political environment, the founders say.

Saving 14% on average

What do you think of this article?

Are you slightly outraged?

Or worse, did you take it at face value and believe it?

French platform Equally Work launched this false campaign to denounce the gender pay gap.

Because, while this article is based on an imaginary startup, it is inspired by a true story.

There is a persistent gender pay gap of 14% in Australia. This translates to 59 working days, which means, as of November 4, Australian women (symbolically) started working ‘for free’.

Things might be getting better for women in the workplace, but we can’t celebrate yet.

If you were outraged at this article, and ready to start a Twitter storm, take that outrage and use it. Read up about the gender pay gap, and talk to your colleagues — men and women — about it.

PinkJobs may be a myth, but the pay gap is not.

This piece was first published in French startup publication Maddyness and was translated and adapted by Samuel Pavin with permission.

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Samuel Pavin

Samuel is a strategic advisor to startups and small businesses. Before this, he held chief marketing officer roles with startups based in Scotland and Australia. Before moving to Australia, he built and launched the IBM program for startups, which he oversaw in France and Benelux for five years.