The awkward thing an investor said to Shoes of Prey co-founder Jodie Fox

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Shoes of Prey co-founder Jodie Fox has revealed an awkward encounter with an investor in the hope men realise well-meaning behaviour can sometimes make the business world less inclusive for women.

In a video posted to her YouTube channel, Fox revealed how she met with a potential Shoes of Prey investor at a bar.

“Now, I didn’t love the idea of meeting him in a bar, but it’s not unheard of,” Fox says.

“So I went along. Anyway, I go there, and the first thing he said to me wasn’t … hello, or it’s great to meet you. He looked at me and said ‘you look amazing, and looked me up and down’.”

Fox says the location, along with having not met this investor before, made her a little uncomfortable.

“Earlier in my career, I would have just dismissed this as an off-the-cuff slip-up,” Fox says.

“But as I’ve progressed, I’ve realised it’s these seemingly innocuous comments that are what contribute to creating this barrier to opportunities for women professionally. We really have to pay attention to that.”

Commenters on the video have been overwhelmingly supportive.

“Not okay, I completely agree with you,” one woman wrote.

“His intentions may have been in the right place, but it’s just unprofessional and honestly quite degrading.”

“Imagine if you walked into the meeting with the investor and before saying hi you said, ‘Hey, you look rich!’” wrote another.

Have you been in a similar situation? We’re keen to shine the spotlight on inappropriate behaviour in the business world. Send us an email at: [email protected]


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5 years ago

Great brand of journalism you’ve go going there Broede – so the brother goes to You Tube and regurgitates comments about some ditsy getting all feministic about compliment/observation. First of all with her haggard, beyond-her-year looks she can be grateful a compliment comes her way. You my “brother” do some original reporting – i.e. stop trolling

5 years ago

oh and just to add “brother” – you’re reporting something watched by under 3,000 people – you have to be embarrassed. UFB !!!!

5 years ago

If you every have the fortune of meeting Jodie and seeing her present then you will realise that she is a very smart and very good looking person. BUT his comment was totally out of line. If he had known her for a long time and she considered him a friend then yes, he could be okay in saying it. But having met her for the first time, no way. But give him the benefit of the doubt. Maybe it was just his inside voice coming out! Lol