People & Human Resources

The Christmas wrap – blogging highlights of 2015

Bri Williams /

 

We’ve arrived at my final blog post for the year.  

And just in case you are scratching around for some holiday reading, I thought I’d leave you with a rundown of the most popular posts of 2015 as well as a few of my favourites.

 

Top three for 2015

 

Here are my top three recommended reads;

1   How to get traction in your business – whether it’s bringing a new field like behavioural economics into your business or some other idea, convincing stakeholders is a tough part of being in an organisation. Why not make it easier for yourself by using these ideas next year?

2   Is behavioural economics applicable to B2B as well? A common question, which I finally answer.

3   The Mary Poppins Principle – bundling temptation with pain is a good strategy for business and for habits

 

Most popular articles by topic

 

Here’s a snapshot of the most popular across a range of behavioural applications like web design, sales performance, customer insights, staff performance and habit formation.

 

Website and digital effectiveness 

 

Customer behaviour

 

Sales and marketing tweaks

 

Staff performance

 

Habits for personal effectiveness

 

Thank you for reading my blogs and your interest in what I do, and for being open to learning about the application of behavioural science to make life easier. Knowing I am writing for curious minds like yours helps push me to find new ways of thinking about and applying these techniques.

As I look forward to my fifth year of People Patterns I am so proud of being the first to do what I do in Australia, and if I haven’t already I would love to work with you directly in 2016.

If you have any feedback, ideas or random thought bubbles please share them with me via [email protected]. Have a safe, restful and irrational Christmas.

Bri Williams runs People Patterns, a consultancy specialising in the application of behavioural economics to everyday business issues.

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Bri Williams

Bri Williams is a leading behavioural specialist who deletes all buying hesitation and maximises every dollar of your marketing spend by applying behavioural economics to the patterns of buying behaviour. She also maximises personal effectiveness by helping people take control of their habits. More at www.briwilliams.com.au.

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