People & Human Resources

The Lighter Side: The problem with most business growth metrics

Eloise Keating /

“I just want to be able to say I have a million of something.” Sound familiar? Your boss doesn’t want you to “make up anything” but they would like the company’s metrics to look sexier.

This week the team at Vooza poke some fun at just how misleading some commonly used business metrics can be.

 

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Eloise Keating

Eloise Keating is the editor of SmartCompany. Previously, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry.

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