Planning stage
Putting a price on your value proposition
Pricing a product or service can be tricky, particularly if it is new to the market. But as Calvin Ng and John Kolenda found out, you can’…
Beware of start-up hockey stick expectations
I meet with a lot of innovators from all walks of life. The thing that strikes me the most about them is that they typically have one …
Top 10 start-up logos
It’s the most visible, striking aspect of your business. The thing that your customers will see more than any other, which you hope you wi…
Shifting from operating solo to a partnership
Making the transition from running your own business to a partnership can be tricky, but it’s a move made by many entrepreneurs looking to…
Start-up lessons from a returning ad man
Thirteen years after launching multi-national ad agency Archibald Ingall Stretton, Stuart Archibald has sold-up and returned home to Sydney….
Positioning your business for venture capital
My last article titled Four ways to get a cashed up start-up outlined the different sources of funds available to start-ups. This …
Five essential DIY marketing tips
Hopefully, your business will one day command a huge advertising budget, tasking hordes of Don Draper-types to scurry around and devise knoc…
10 buzz phrases your start-up should never use
It’s natural that start-ups keen to follow in the footsteps of on-trend businesses will begin to adopt their behaviour, down to the langua…
Four ways to get a cashed up start-up
Cash is the life blood of every business. You need it to pay your expenses, invest in growth, fund development and keep things going while y…
Should you be speed dating your mentor?
Getting good value from a mentor used to be quite a drawn-out process. You could spend weeks, or even months, tracking down the right guru f…
