The founders share strategies across:
- Pricing new categories;
- Getting the most value out of your physical site; and
- How to consider your exit strategy when multinationals are lurking.
Christina Delay and Alan Tse founded Altina Drinks with a clear social goal: to normalise saying no to drinking at social events.
The first step is creating an alternative that both looks and tastes great, so people don’t feel like they’re missing out.
Their company story offers lessons in profit-for-purpose, and how smaller companies can compete against multinationals.
It’s about educating customers, a strong personal story, and letting your mission lead your decisions.