Ammar Issa, founder of AMR Hair and Beauty. Source: supplied.

My Biggest Mistake
Sophie Venz

My biggest mistake: Ammar Issa, founder of AMR Hair and Beauty

Sophie Venz
5 minute Read

Ammar Issa has entrepreneurial spirit running through his veins.

At 11-years-old he was already working in the beauty industry, packing boxes out the back of a local shop. He took to reselling products at school, and, after realising he would have to build his own brands to make a name for himself, Issa started his own company at 14-years-old — although he couldn’t register the business name until he turned 16.

The business name registered was AMR Hair and Beauty, and it’s a company that now earns more than $100 million in revenue a year.

All of these years in business — especially at such a young age — mean Issa is no stranger to making mistakes. And there’s one that sticks out the most.

EOFY sale now on

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