How Sophie Walker nurtured her birth stories podcast to 7.5 million downloads and a brand deal with Bonds

On any given Monday, you will find Sophie Walker sitting in the family SUV, parked in the carport of her suburban Melbourne home, navigating a laptop and microphone.

It’s a convenient place for quiet, away from the slipstream of sound that comes from having three boys under 10, and, as it turns out, has the perfect acoustics for recording.

While a Nissan X-trail isn’t exactly the set-up you would expect a million-dollar business empire to be operating out of, if earning projections are on par, it’s exactly where Walker’s six-year-old offspring, Australian Birth Stories, will be placed by the end of this year.

Each time Walker releases a new episode of her podcast, 25,000 people listen in that week.