diana-williams-fernwood-fitness

Fernwood Fitness founder Diana Williams. Source: supplied.

My Biggest Mistake
Larissa Ham

My biggest mistake: Diana Williams, founder of Fernwood Fitness

Authors
Larissa Ham
Franchising
4 minute Read

When Fernwood Fitness opened its first female-only studio in 1989, in regional Victoria, it was an instant hit — and the start of a revolution for Australia’s fitness industry.

As interest continued to skyrocket, founder Diana Williams, previously a stay-at-home mum, eventually decided to go for gold and franchise the operation.

The only problem? The new concept was so popular that the business opened 14 clubs in 12 months, without the capital or expertise to support such intense growth.

Williams reveals the impact of growing too fast, and the steps the business took in order to hit the right speed.

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