black-friday-marketing

Retailers can make Black Friday sales work for their brand. Source: Unsplash/Ashkan Forouzani.

Marketing
Anna Mackenzie and Caitlin Judd

Black Friday: How to make the shopping holiday work for your brand

Authors
Anna Mackenzie and Caitlin Judd
Retail
7 minute Read

Black Friday is becoming more and more popular in Australia, with a recent Finder survey showing that 6.8 million Australians are planning on indulging in the shopping holiday.

With a predicted $3.8 billion to be spent, it’s clearly a huge opportunity for small businesses — which is why the lady-brains podcast recently sat down with digital marketing and e-commerce expert Gabriella Singh to find out how SMEs and founders can deliver their best Black Friday campaign this year.

In the transcript from the lady-brains podcast episode below, hosts Anna Mackenzie and Caitlin Judd chat with Singh about the reason Black Friday is growing in Australia, and the many different ways in which SMEs can make sales work for their brands.

Key takeaways

1

It could become your best move

Australian retailers had more success on Black Friday in 2020 than they did on Boxing Day, and that trend is set to continue

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