Blackmores CEO Alastair Symington. Source: supplied.
Employers can no longer brush aside the importance of staff wellbeing. Research by LiveTiles shows that 38% of employees want access to better wellbeing initiatives, and 37% of employees are willing to switch to a lower paid job for a better experience at work — that’s more than 4.7 million Australian workers.
The global pandemic, and with it the rise of hybrid work, has forced businesses to rethink their role in supporting the health of their teams. For Alastair Symington, chief executive of the ASX-listed Blackmores Group, fostering wellbeing among the company’s 1200-strong workforce is about “ensuring employees are safe, protected and have the tools at their disposal to manage their health”.
The natural health company, which has a presence in 13 markets across the Asia-Pacific, recently launched its first masterbrand campaign in four years. Dubbed ‘Good Health Changes Everything’, the marketing strategy seeks to appeal to every consumer, regardless of their location.
“Whether you’re sitting in Jakarta, sitting in Bangkok or you’re here in Sydney, good health changes everything is a universal truth,” Symington says.
