Boost your business growth with these five questions

We all know by now there’s no forecast for chaos: it creates its own weather system, but there are a few prevailing winds in the coming year brands can set sail to in order to boost business growth.

First let’s put behind us a wet summer, dripping in COVID with a strong chance of political posturing, deportations, and rats in the ranks but not on the shelves. And of course, the familiar feel of the home office chair, Zoom pleasantries and the staple WFH menu of lukewarm leftovers for lunch.

So how do we make this year better than the last two for business? We can, and we must.

Here are five questions to consider in order to set your brand on the right path.