How can you compete with some of the most established companies in the world that have the advantages of scale, advanced supply chains, and brand recognition?
Toilet-paper manufacturer Who Gives A Crap offers a lesson in profit-for-purpose, and how companies can sell on a different value proposition when they put sustainability first.
In a world where some consumers put ethics and impact over price, you can learn a lot from Who Gives a Crap.
Last year, the social enterprise donated $5.86 million, after increasing its March 2020 revenue by 1100% from the year before. So, what enabled Who Gives A Crap to hit such high targets?
This SmartCompany Plus piece breaks down: