Generating leads is only the first step of the journey. Source: Unsplash/LinkedIn Sales Solutions.

James Cashmore

Top five ways businesses can increase their close rate

James Cashmore
3 minute Read

Businesses spend a lot of time and energy generating leads, but that’s only the first step in the sales journey. Once the leads start coming through, how can you close the sale?

Closing a sale is crucial to the growth and success of your business, no matter what level you are at. To increase your sales conversion businesses need to start spending more time on their business — rather than time in the business.

Here are the top five ways businesses can increase their close rate.

How to increase your close rate


Understand your potential client’s motivations

To sell your product or service to potential clients, you need to understand what motivates them to purchase. It is important that businesses invest their time in getting to know what their potential client’s needs, wants, challenges and motives are.

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