Grace Brennan Buy From the Bush

Source: Women's Agenda.

Nicole Lutze

How Buy From The Bush used social media and storytelling to generate $9 million in revenue for rural SMEs

Nicole Lutze
Social Media
5 minute Read

Grace Brennan co-founded the Buy From the Bush (BFTB) movement in October 2019 using social media. Since then, the campaign has generated $9 million in revenue for rural small businesses.

The journey from a volunteer-led hashtag movement to a financially viable business wasn’t instant, but it has been successful.

Since launching, BFTB has attracted more than 550,000 followers across Facebook and Instagram. And, more than 50,000 transactions have been processed via its marketplace.

In a recent interview, Brennan shared with SmartCompany Plus how effective storytelling and social media use can create long-lasting social, cultural and financial change — even away from the big side of town.

Subscribe to keep reading

Get unlimited access at half the price. Election sale now on.
Learn more
Already a Plus member?


SmartCompany Plus

Sign in

To connect a sign in method the email must match the one on your SmartCompany Plus account.
Or use your email
Forgot your password?

Want some assistance?

Contact us on: or call the hotline: +61 (03) 8623 9900.