Kyla Kirkpatrick is the founder of The Champagne Dame and Champagne Emperor. Source: supplied

Sophie Venz

The Champagne Dame: How diversification helped Kyla Kirkpatrick bounce back after losing 90% in revenue

Sophie Venz
Business Advice
4 minute Read

Kyla Kirkpatrick is the face behind The Champagne Dame, an events, education and tour business which, pre-pandemic, was taking home more than $1 million in yearly revenue.

When COVID-19 hit here in Australia, Melbourne-based Kirkpatrick watched the business lose 90% of its revenue when she was forced to cancel her regularly scheduled tours to France.

Yet thanks to a pre-planned diversification strategy, Kirkpatrick was able to take home $2.4 million from an aligned business, Champagne Emperor.

So why was Kirkpatrick already preparing to diversify her business before any whispers of COVID-19 were about, and what made Champagne Emperor take off so well?

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