Cheat sheet: How to turn a business award into new customers
There’s a reason wine makers include awards on their bottles, why studios campaign for stars to win an Oscar and why publishers put forward authors for ‘book of the year’. Sales.
So why do awards influence consumers to buy, and how can you maximise mileage if you are fortunate enough to win?
Fast track to trust
In a crowded market where you need to get creative to attract and retain customers, awards can provide a healthy return on investment (ROI).
Most significantly, awards are a form of social proof. They signal to prospective customers that you can be trusted — that an external party has vetted you, compared you to others, and determined you have the goods.