digital-plan-business

Digitalisation is the key to success. Source: Shutterstock.

Strategy
Fabienne Wintle

Checklist: The digital plan your business needs to succeed

Authors
Fabienne Wintle
Business Advice
4 minute Read

If you’re not sure what “going digital” looks like in practice, the many opportunities for growth are likely going to be invisible to you. However, we’re all operating businesses in the digitised marketplace and the COVID-19 pandemic has triggered unprecedented and unexpected growth in the digital savvy-ness of our customers.

It has been the catalyst, the urgent driver for businesses to change their business models, adopt e-commerce and better use digital and social media channels to build a loyal customer base.

Proactive businesses have become conditioned to adapt to the continually evolving consumer changes led by exponential change and growth in technologies, digital marketing and e-commerce practices. For many businesses, not only did their usual channels to connect and do business with their customers change but also their customer segments and source markets changed as consumer needs were rerouted in response to the pandemic.

Going at it alone

In a survey of more than 500 small businesses by Navii Digital in 2020, one of the most common challenges the SMEs were seeking to overcome when it comes to growing their business was the fact that they did not have a digital plan. They reported that they were doing digital marketing and social media in an ad hoc manner, which led to wasting time and not achieving a measurable return on investment.

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