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The pandemic has changed the way we do things, and the way Australians shop is no exception. While the end of 2021 saw us ease out of restrictions across the country, many habits acquired during lockdown have continued into 2022, proving that increased online shopping is here to stay.
With the shift of consumer values during COVID-19, it’s clear the focus of retailers also needs to change — or those businesses could be left behind.
SmartCompany Plus spoke with three retail experts to find out exactly what retailers should be focusing on as we ‘live with COVID’. Here’s what they had to say.
A new world of discovery
COVID-19 has driven the push to online shopping by accelerating the transition for people who used to never shop online, or encouraging those who already did to do so more.
