Downloadable tool: How to guarantee profitability on your Black Friday sales campaign
As we lead into heavy sales period, you’re probably thinking about exploring ways on how you can discount your product to drive more sales. So for those participating in Black Friday (and Cyber Monday sales), here’s my question to you: how much are you going to discount?
If you’re like most e-commerce founders and operators, you’ll probably just make it up.
Discounting is the most destructive lever in your business, yet so many founders are so flippant about how much they give away.
And why is that?