Lois Maskiell

Aligning values with action: How fashion retailer Elk is tackling climate change

Lois Maskiell
Climate Change: The Silver Linings
6 minute Read

Setting clear goals, tracking progress and measuring impact is how Elk The Label is working towards becoming a carbon neutral business by 2025.

With the United Nation’s COP26 climate conference taking place in Glasgow this month, a groundswell of support for bold action on climate change is stirring among businesses. But for the ethically designed clothing and accessories brand Elk, reducing its footprint has been a part of the fabric of its operations for more than a decade.

Founded by husband and wife duo Marnie Goding and Adam Koniaras in 2004 in Melbourne, Elk sells clothing, shoes and accessories made from a range of ethically sourced materials via its three standalone retail stores, e-commerce offering and 1200+ stockists around the globe.

From recycled fabrics, such as cotton, wool and nylon to vegetable- and chrome-tanned leathers, sourcing sustainable materials is fundamental to Elk’s design ethos. And while the business has been focused on sustainability since the outset, it recently doubled down on its sustainable production initiatives to achieve its ambitious goals.

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