This article explains:
- The benefit of paired stores that capture day/night trade;
- How you can minimise conflict with staff-elected management; and
- Why you need to understand cultural differences when expanding interstate.
Brittany Garbutt is a 27-year old entrepreneur, and the founder of bakery business Pretzel.
In four years, she’s grown the business to sell an average of 650,000 pretzels a year, employing more than 150 staff across eight stores, with revenue of $5 million per year.
In this interview, SmartCompany Plus examines her expansion, branding, and staff management strategies, drawing out lessons for growing businesses.