The Dirt Company founder Frankie Layton. Source: Duct Tape.

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From the experts: Why growth isn’t everything

Authors
SmartCompany Plus
Business Advice
9 minute Read

One might think that a business should always be on the quest for growth. But is growth always good?

According to business experts, growth shouldn’t be the pivotal objective. Rather, it should be one that aligns with an organisation’s vision. After all, there a plenty of small, successful and happy companies who don’t want the pressure and burden of having to go for growth all the time.

Here are more insights from nine of the best entrepreneurial minds.


“Growth is one of the most controversial and least understood strategic decisions,” says Jim Collins in his sweeping management book Beyond Entrepreneurship 2.0.

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