Are your external and internal communications aligned? Top tips for SMEs
The pandemic caused one of the biggest workplace transformations in the past century: normalising working from home. With the ‘Great Return’ to work on every employer’s mind, many employees are less than eager to get back into the office, preferring a more flexible, hybrid model of working.
But with employees in and out of the office, small and medium sized businesses have to place greater focus on ensuring that their external and internal communications are aligned.
When SMEs have an aligned, integrated external and internal communications strategy it can lead to business growth, building trust with employees, attracting the right talent and better strategic alignment. A smart communications strategy will help staff feel more engaged, connected and heard.
Here are some top tips for SMEs to ensure external communications and internal communications are aligned.