This article explains:
- What morning television producers are looking for;
- Why you need to explain your business in two sentences; and
- How to identify a news ‘hook’ that increases your chance of landing a spot.
Who hasn’t dreamed of seeing their product or service on television? While television advertising still demands a high price, morning television shows are content hungry, and often feature small businesses.
As an added bonus, the video of your appearance is a useful marketing asset for your website or social media.
These five tips cover how to pitch your business story in a timely, concise way that will grab a producer’s attention.