There’s value in the process: Why you should enter business awards, and seven winning strategies

This article covers:

• How to tackle the individual questions on your awards applications;
• The importance of defining your business in few words, and an image; and
• Why you should make sure your website and social media platforms are fresh when you apply.

With the last quarter of the year comes the awards season, and the opportunity to win a piece of marketing gold for your business.

Award-winning businesses instantly stand out to potential customers, but the process of applying is also a valuable opportunity to break down and evaluate the separate pieces of your business.

In this SmartCompany Plus article, Renae Kunda, co-founder of remote tourism business Cape York Motorcycle Adventures — who has won four awards and been a finalist for many more — shares her seven tips for winning the trophy, and how she approaches the entries.