fernwood-fitness-fusion-growth

Fernwood Fusion is the company's latest growth move. Source: supplied

Strategy
Larissa Ham

How gym chain Fernwood Fitness managed to expand under lockdowns, even as revenue fell to $63 million

Authors
Larissa Ham
Health
5 minute Read

How does a gym chain manage to not just stay afloat, but expand during a global pandemic? Veteran franchise business Fernwood Fitness has the answers.

Somehow, despite seemingly endless lockdowns that saw gym memberships put on hold, the female-only chain has come out flexing its muscles post-COVID.

“Funnily enough, we’ve had a bit of a growth spurt during COVID-19,” founder and managing director Diana Williams says.

“It’s weird really; we’ve opened four new Fernwood clubs in the last 12 months and two Fusion clubs.”

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