The five social media metrics small businesses should care about

Over the past 18 months, as the physical world shut down, businesses became reliant on social media to remain connected to customers. As an effective and cost-efficient tool, social media has become indispensable in the digital marketing arsenal of businesses big and small.

Yet with an influx of noise in the digital world, it can be difficult to know whether your social media efforts are making an impact. While inbuilt metrics provide insight into the progress of your social media outreach, between terminology such as engagement, reach and impressions, knowing what metrics matter most can be a minefield.  

Here, we delve into the metrics your small business should be focusing on, and how you can boost outcomes.

1. Organic reach rate

Organic reach rate measures the number of unique accounts that have seen your social media post. Excluding reach that is the result of paid promotion, organic reach provides insight into how your business is connecting with new customers.