SmartCompany_EarthDay22_Article_Hero Packaging_1 Anaita Sarkar

Hero Packaging founder Anaita Sarkar. Source: supplied

My Biggest Mistake
Sophie Venz

My biggest mistake: Anaita Sarkar, founder of Hero Packaging

Sophie Venz
Startup Advice
3 minute Read

What happens when you get so excited over an idea for a new product that you forget to do your due diligence? 

For Hero Packaging founder Anaita Sarkar and her team, it led to the loss of a lot of time, motivation, and $55,000. 

The mistake

Two years ago, Hero Packaging wanted to launch a new product — and while Sarkar can’t yet disclose what that product was, she does say it’s one that required partnering with a new manufacturer.

At the time, this manufacturer happened to be overseas.

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