My biggest mistake: Anaita Sarkar, founder of Hero Packaging

What happens when you get so excited over an idea for a new product that you forget to do your due diligence? 

For Hero Packaging founder Anaita Sarkar and her team, it led to the loss of a lot of time, motivation, and $55,000. 

The mistake

Two years ago, Hero Packaging wanted to launch a new product — and while Sarkar can’t yet disclose what that product was, she does say it’s one that required partnering with a new manufacturer.

At the time, this manufacturer happened to be overseas.