hero-packaging-marketing-strategy
Marketing
Sophie Venz

Hero Packaging is forecast to hit $14 million in revenue by 2024. Here’s how a marketing strategy focused on community building is making that happen

Authors
Sophie Venz
5 minute Read

In 2016, Anaita Sarkar founded Olivia & Co, an online retail store selling personalised accessories.

With a masters in commerce and marketing, Sarkar knew the importance of trying and testing different strategies to get her brand in front of the right audience.

But when Olivia & Co started growing as a result — going from one order a month to 80 orders a day — Sarkar recognised a different issue: packaging waste.

Enter Hero Packaging — a new business venture that Sarkar set out on with the aim of reducing waste by manufacturing and selling plastic-free, home-compostable shopping mailers and packaging to other small businesses, globally.

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