The Memo co-founders Kate Casey (L) and Phoebe Simmonds (R). Source: supplied

Bianca Healey

Why hiring “other leaders” helped lifestyle brand for new mothers The Memo grow its revenue 330% in 12 months

Bianca Healey
5 minute Read

When Kate Casey was pregnant with her first child and balancing a demanding role, she visited the warehouse of one of the major ‘big box’ baby retailers.

It was, in a word, overwhelming.

“Where do I even begin? There’s so many options. What are these products?” Casey tells SmartCompany Plus, of the avalanche of panicked thoughts that ran through her mind.

To make matters worse, “no one helped me”.

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