A journalist explains: A 10-step checklist for crafting the perfect press release
Here at SmartCompany, we receive more than our fair share of press releases. We know how they work, what they should include and what makes them stand out. Crucially, we know what makes a really good one.
But we also understand that for those not in the journalism trade — perhaps those busy running their own business or building their tech startup — this isn’t common knowledge.
If your business has big news to share and big hopes of media attention, a well-crafted press release can get your story noticed by those who can make it happen.
Get it wrong, however, and a stellar story can easily be passed by.