Hunt Hospitality founder Stephen Hunt knows the importance of a good IM. Source: supplied.

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How to create an information memorandum that impresses investors

SmartCompany Plus
9 minute Read

Stephen J. Hunt is one of Australia’s most successful hotel publicans, with seven pubs worth more than $100 millions. But his empire all began with the purchase of one pub — a purchase that nearly sent him bankrupt before he’d even begun.

It was a hell of a start to a business journey, and one that taught him many lessons along the way: including how to get investors on board with a stand-out information memorandum (IM).

In this edited extract from Hunt’s book Find Build Sell, he shares what you need to put in your IM when selling a business or sourcing investors in order to increase your chances of success.

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