localisation-strategy

Source: Unsplash

Strategy
Roman Kotzsch

Five localisation strategy tips to help your business succeed overseas

Authors
Roman Kotzsch
Business Advice
3 minute Read

Localisation strategy is one of the things often overlooked by small and medium business owners.  When a company enters a foreign market for the first time, many are surprised that it’s simply not possible to translate 100,000 words of user documentation in just two weeks without prior project preparation, and keep language quality that would fit the language purpose. At this point some executives start searching for the best localisation strategy on-the-go, changing vendors or trying to build an in-house process from scratch. 

Localisation processes rarely run well when it is left to trial and error. On the contrary, successful localisation of a product or service requires a strategy that is built well in advance.

Here are five tips to build out a successful localisation strategy. 

Building a localisation strategy

1

Ensure your product is 100% ready for internationalisation

Even though this might sound obvious, don’t underestimate this part.

Keep reading for free

Join as a new subscriber and get your first month on us.
Learn more
Already a Plus member?

 

Close
SmartCompany Plus

Sign in

To connect a sign in method the email must match the one on your SmartCompany Plus account.
Or use your email
Show
Forgot your password?

Want some assistance?

Contact us on: support@smartcompany.com.au or call the hotline: +61 (03) 8623 9900.