No marketing budget? Here’s how to make the most out of digital collaborations instead
Think it’s impossible to grow your brand without a lofty marketing budget? Think again. Therese Tarlinton knows from experience that the most effective marketing strategies involve finding the right partnerships and collaborations to leverage your growing brand — often without even spending a cent.
In the following extract from SWAP: Marketing Without Money, Tarlinton explains the power of digital partnerships.
Digital partnerships help reach new audiences
Digital partnerships allow low-cost products and promotions to be developed to reach new audiences.