My biggest mistake: Emma Bowyer, owner of ICSMA
Emma Bowyer has been involved in the events management industry for more than 17 years, and has been managing director at ICMS Australia (ICMSA) for more than a decade.
In her time personally managing events — some with more than 6000 individuals in attendance — Bowyer has had to learn how to build relationships and ensure client policy is delivered and satisfactory.
But as Bowyer tells SmartCompany Plus, sometimes having a mindset of ‘the customer is always right’ does far more harm than good.
Bowyer says her biggest mistake occurred about 10 years ago, when ICMSA was working with a “very difficult client”. Bowyer can’t legally name the client, but she does tell SmartCompany Plus the contract was worth millions of dollars.