heaps-normal
My Biggest Mistake
Kye White

My biggest mistake: Andy Miller, co-founder of Heaps Normal

Authors
Kye White
Branding
4 minute Read

When Andy Miller, Ben Holdstock, Peter Brennan and Jordy Smith were in the early stages of founding their non-alcoholic beer business Heaps Normal, they received an email which, had it broken differently, could have derailed the entire business plan. 

Recalling that email a few years on with SmartCompany Plus, Miller laughs.

“It’s all a bit embarrassing really,” he says.

Here’s what he looks at as the non-alcoholic craft beer brand’s biggest mistake.

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