Adatree co-founder and chief executive Jill Berry. Source: supplied.

My Biggest Mistake
Sophie Venz

My biggest mistake: Jill Berry, co-founder of Adatree

Sophie Venz
4 minute Read

In June 2019, Jill Berry founded consumer data rights company Adatree alongside her colleague Shane Doolan, and by October 2021, Berry was named as the emerging fintech leader of the year at FinTech Australia’s Finnies awards.

It’s clear Berry is no stranger to the world of finance, but just like the rest of us, she’s also no stranger to making mistakes.

As Berry tells SmartCompany Plus, her biggest mistake came to its head about a year into running Adatree. It’s a mistake that not only affected the business, but one that left her “pretty broken” too.

The mistake

Ultimately, Berry says her mistake comes down to “just trying to take on so much”.

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