Single Use Ain't Sexy founder Josh Howard. Source: supplied

My Biggest Mistake
Sophie Venz

My biggest mistake: Josh Howard, Single Use Ain’t Sexy

Sophie Venz
4 minute Read

Single use may not be sexy, but owning up to your mistakes is.

For Josh Howard, founder of the sustainability startup Single Use Ain’t Sexy, becoming a founder has felt like an “endless series of mistakes”.

But the biggest fish floating down this endless stream, he tells SmartCompany Plus, was trying to do things the same as everyone else.

The mistake

Howard, who worked at Unlockd and co-founded Extra before going out on his own to launch the sustainability startup selling no-waste handwash tablets, says that when founders start a business, they often believe they have to “follow a blueprint”.

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