Camplify founder Justin Hales. Source: supplied.

My Biggest Mistake
Larissa Ham

My biggest mistake: Justin Hales, founder of Camplify

Larissa Ham
4 minute Read

When Justin Hales launched Camplify — an Airbnb-style business for campers — in 2015, the new business took off like a rocket.

But while the speedy growth was welcome, the Newcastle startup was neglecting one very important business activity: tracking its hard data.

“We were just growing and growing and we weren’t looking at anything below the surface,” said Hales.

With his ASX-listed company now operating in Australia, the UK, New Zealand and Spain, the entrepreneur reveals how his biggest mistake came to pass — and how Camplify got back on the road.

Keep reading for free

Join as a new subscriber and get your first month on us.
Learn more
Already a Plus member?


SmartCompany Plus

Sign in

To connect a sign in method the email must match the one on your SmartCompany Plus account.
Or use your email
Forgot your password?

Want some assistance?

Contact us on: or call the hotline: +61 (03) 8623 9900.