SafetyCulture founder and chief executive Luke Anear. Source: supplied.

My Biggest Mistake
Stephanie Palmer-Derrien

My biggest mistake: Luke Anear, founder of SafetyCulture

Stephanie Palmer-Derrien
4 minute Read

As founder and chief of Queensland-based tech unicorn SafetyCulture, Luke Anear has done a fair few things right. Yet back as a fresh-faced entrepreneur, he took a few wrong turns.

Founded in 2004, SafetyCulture helps businesses and organisations to operate safely and efficiently, giving staff the opportunity to highlight any concerns or room for improvement.

Today it’s used by more than 28,000 organisations around the world. But the product didn’t get that kind of traction right away.

In the end, Anear had to rethink every ‘traditional’ sales rule he knew. And it paid off in spades.

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