Strategy
Kye White

How a data-pivot helped My Muscle Chef grow from $27 million in revenue to $200 million

Authors
Kye White
Profiles
5 minute Read

Three years ago the co-founders of My Muscle Chef decided to pivot from a food business to a food tech business, a move which saw the business grow to a revenue rate of $200 million.

But back in 2013, the idea for My Muscle Chef started with a pretty straightforward goal, Nishant Menon, who co-founded the business with his brother Tushar Menon, explains.

“I liked going to the gym, I need good nutrition, so I’m going to target high protein meals to everyone who goes to the gym,” he says.

In 2019, the My Muscle Chef team spent around 12 months re-platforming the data and technology layer of the business. Menon says this enabled the business to get a clearer picture of the wants and needs of the customers. And in doing so, that simple founding goal started to change.

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