podcast-building

NOVA Entertainment knows what makes a successful podcast. Source: Unsplash

Marketing
Rachel Corbett

A five-step strategy to building a successful podcast

Authors
Rachel Corbett
3 minute Read

Starting a podcast is a great way to connect with potential customers and build trust and personality around your brand. But how do you set your show up for success?

First, you need to work out if podcasting is right for you and your brand. If the only reason you’re starting a podcast is to get your business in front of listeners, but you haven’t thought about whether there’s an audience for your idea, it’s time to go back to the drawing board.

For a podcast to work it needs to be made with an audience — not your ego — in mind. Here’s how.

A five-step strategy

1

Design your ideal listener

Having a clear idea of who your ideal listener is will help you make better content decisions.

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