A five-step strategy to building a successful podcast
Starting a podcast is a great way to connect with potential customers and build trust and personality around your brand. But how do you set your show up for success?
First, you need to work out if podcasting is right for you and your brand. If the only reason you’re starting a podcast is to get your business in front of listeners, but you haven’t thought about whether there’s an audience for your idea, it’s time to go back to the drawing board.
For a podcast to work it needs to be made with an audience — not your ego — in mind. Here’s how.
A five-step strategy
Design your ideal listener
Having a clear idea of who your ideal listener is will help you make better content decisions.