A five-step strategy to ensure your PR pitch goes the extra mile

If you’re new to the free publicity game, it can certainly be daunting to devise your first publicity plan and then put together your first media release. It’s no wonder then that some small business owners decide it all just seems like a lot of effort for little reward!

Where it gets fun though — and far more rewarding from an ROI point of view — is when you realise hitting one media outlet needn’t mean you’ll only end up with only one piece of coverage.

Here are my top tips for getting the most mileage out of your very first media pitch.