One PR pitch doesn't necessarily mean only one piece of coverage. Source: Unsplash/Vanilla Bear Films.
If you’re new to the free publicity game, it can certainly be daunting to devise your first publicity plan and then put together your first media release. It’s no wonder then that some small business owners decide it all just seems like a lot of effort for little reward!
Where it gets fun though — and far more rewarding from an ROI point of view — is when you realise hitting one media outlet needn’t mean you’ll only end up with only one piece of coverage.
Here are my top tips for getting the most mileage out of your very first media pitch.
Five steps
Pick a target
The very first step when you’re putting together a media pitch is writing your media release. Put simply, that’s a one page document (yes, one page!) that clearly outlines what it is you’re pitching; it’s not a product description, it’s not a history of your business, it’s not your bio.
