How to review and improve your pricing strategy in six small steps
As a business coach, at the beginning of 2020 — the beginning of the pandemic — I noticed an awful pattern among small business owners.
They were cash strapping their businesses.
They had nothing in reserve to cope with what we “thought” was going to be a short term thing — shut downs.
Their businesses weren’t exactly profitable, but simply sustainable. They were trading week to week, month to month to stay in business.