When was the last time you reviewed your pricing strategy? Source: Unsplash/Christina Hawkins.

Jenn Donovan

How to review and improve your pricing strategy in six small steps

Jenn Donovan
3 minute Read

As a business coach, at the beginning of 2020 — the beginning of the pandemic — I noticed an awful pattern among small business owners.

They were cash strapping their businesses.

They had nothing in reserve to cope with what we “thought” was going to be a short term thing — shut downs.

Their businesses weren’t exactly profitable, but simply sustainable. They were trading week to week, month to month to stay in business.

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